SWMS Research and Insights: Pitching Slideshows
Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog,...
View ArticleSWMS Analysis: Edelman's Social Media Belt System
Edelman employees now learn social media skills the way martial arts students learn judo and karate.Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to...
View ArticleSWMS Analysis: Spotting 2010 Edit Themes
It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage. Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no...
View ArticleSWMS Analysis: After Embargoes
In preparation for a panel about embargoes tonight in San Francisco, we've scrutinized countless blog posts and comments, and received useful Twitter input from our subscribers. Our conclusion: the...
View ArticleSWMS Teleconferences: 2009 Highlights
From our SWMS Editorial Teleconference Series: As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each...
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SWMS Facebook Group: PC World, Wildstrom, Brusilovsky and more
Facebook items from the week of 2/09/10: Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.PC Worldsocial mediatech PR...
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SWMS Tweet: Journo reacts to spate of ethics lapses
An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.Want to upgrade to a subscription that includes SWMS news, research and consulting?...
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SWMS Targets: Omar Gallaga, contributor, NPR All Tech Considered
Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog....
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SWMS Targets: Charles Babcock, InformationWeek
InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better...
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SWMS Profile: Dylan Tweney, executive editor, VentureBeat
VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?Executive editor Dylan Tweney takes us for...
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SWMS Profile: Arik Hesseldahl, Re/code senior editor and "Enterprise Dude"
Anyone who has cold-pitched Re/code senior editor Arik Hesseldahl knows he can be, well, kind of cranky.Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for...
View ArticleSWMS: David Strom on PR Pros Who Won't Provide Products to Review
If you want to get your product reviewed in the tech trade press, you have limited outlets available.Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to...
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SWMS Profile: Quentin Hardy, deputy tech editor, The New York Times
New York Times deputy tech editor Quentin Hardy is "eternally curious and sure of himself," says former Forbes colleague Bruce Upbin. Want to upgrade to full access to our SWMS Profiles archive? Send...
View ArticleSWMS: Adam Bryant on How to Interview Like Adam Bryant
The following July 2013 essay is from New York Times columnist Adam Bryant. It was written for business professors who assign their students to interview executives in their communities, and who asked...
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SWMS Profile: Adam Bryant, columnist, The New York Times
Prepping for that interview with Adam Bryant isn't all that hard. Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.The New York Timestech PR technique
View ArticleSWMS Profile: JP Mangalindan, Fortune Magazine
Fortune writer JP Mangalindan is a versatile guy.Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.Fortunetech PR technique
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SWMS Profile Update: Carmel DeAmicis, reporter, PandoDaily
PandoDaily rising star Carmel DeAmicis has bad news for you. Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.PandoDailytech PR technique
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SWMS Profile: Sean Michael Kerner, QuinStreet
Got enterprise tech news to pitch? You had better offer Sean Michael Kerner a briefing.Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for...
View ArticleSWMS: When Ashlee Vance Returns, Here's What to Pitch
You probably know Bloomberg Businessweek reporter Ashlee Vance is writing a book about Elon Musk and isn't pitchable at least until June. When he returns, here's what he'll be looking for.Want to...
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SWMS Profile: Christopher Mims, Quartz
If you haven't already, discover Christopher Mims.Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.Quartztech PR technique
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